Invisible Hero
Founder IT
Challenge:
Large diversifying group, with business interests across sectors. However, brand perception is largely associated with intitial business sector, PC manufacturing – the least important division.
Solution:
Present Founder as an invisible hero, serving people in more places than they know and imagine. Founder IT is more than just a PC – it is omnipresent in their daily lives.
Results:
In 3 months, brand awareness, familiarity, overall image and trust increased by 63%, 58%, 53%, 63% respectively
