After joining the agency for two years as General Manager of Lowe Beijing, Fanny Yum is promoted to Managing Director for the overall China operation, including offices in Beijing, Shanghai and Hong Kong.

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An integrated communication campaign to relaunch the brand Natural Beauty, developed by Lowe China is unveiled today. The campaign is led by Fanny Yum, General Manager of Lowe Beijing. Creative credits go to Michael Chow, Senior Creative Director and the TVC was shot by the Hong Kong renowned film director Maisy Choi. On top of a brand TVC and a series of Print, this campaign also covers retail, packaging and website redesign.

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Lowe Beijing created new campaign for Markor The brand to inspire and to be inspired

Pitched and won the Markor account, Lowe Beijing has unveiled the new campaign to firmly position the home furnishing leader as the brand to inspire and to be inspired, with a brand new brand TVC, print campaign and a brand manifesto video for staffs and public communications.

Taobao Mall’s relaunch campaign will break on November 1, 2010. An impactful campaign that will annoucnes the new era of shopping in China, the revolutionary Taobao Mall advertising is created by Lowe China.

“Where are the shoppers?” is the execution platform for this campaign that presents the obvious advantage of Taobao Mall – Asia’s largest online shopping mall, over shopping at traditional offline outlets.

Beauty care and spa giant Natural Beauty Bio-Technology Ltd. has appointed Lowe China as their creative agency effective Dec 2010.

Lowe China is a good match with us as our communication partner. Their key members have extensive experience in the beauty care category and they have solid insights into Chinese and Asian women.” said Shirley Tai, CMO of Natural Beauty.

World famous shoe brand Clarks has appointed Lowe China as their advertising agency after a vigorous pitch process. Stepping up their advertising and communication support, Clarks in China called for a pitch earlier this year.

Nancy Huang, Head of Greater China & Korea at Clarks, commented, “Lowe’s team did a great job in understanding and analyzing the brand and the market.

To service existing clients and developing new businesses, Lowe China strengthens its Beijing team with two important appointments.

Fanny Yum is appointed as General Manager in charge of the Lowe Beijing office and Yan Xu, a Beijing local, was recruited by Lowe China’s Chief Creative Officer Norman Tan, to run Lowe Beijing’s creative department.