Launch Campaign for Taobao mall

29.10.2010

Taobao Mall’s relaunch campaign will break on November 1, 2010. An impactful campaign that will annoucnes the new era of shopping in China, the revolutionary Taobao Mall advertising is created by Lowe China.

“Where are the shoppers?” is the execution platform for this campaign that presents the obvious advantage of Taobao Mall – Asia’s largest online shopping mall, over shopping at traditional offline outlets.