Lowe in China – A relatively new entity
THEN
1993: IPG arrives in China to establish the Lintas Shanghai Rep. Office
1996: Lowe arrives in Shanghai market, JV with Guangming/Lintas
1999: Lowe Lintas ranks top 3 in Shanghai – over RMB500m billings
2004: Lowe Lintas Shanghai becomes Regional Hub for North Asia
NOW
2006: Lowe becomes fully owned independent agency and is one of the 11 global Lowe ‘lighthouse’ hubs– developing work plan globally for MNC clients
2007: Lowe relaunches as The High Value Idea Company global positioning providing strategically sound and creatively excellent solutions for international and local clients.